The same is true in business, says consultant Bev McPhee, who will deliver a workshop called Every Reason Not to Run at Consulting Conference 2010, the management consulting conference sponsored by the Institute of Certified Management Consultants of B.C. (CMC-BC) May 28 – 29 in Vancouver, B.C.

“Business consultants often find that their clients opt out of the work that would make them a success,” says McPhee. “In this workshop, we’ll explore the psychology of business, along with primary reasons why key initiatives fail, achievable targets get missed, and good organizations finish last. Most importantly, we’ll discuss the critical role of management consultants in maximizing performance and success.”

As a senior managing consultant with IBM Global Business Services, McPhee is a three-time recipient of IBM’s prestigious service excellence award. The Victoria-B.C.-based consultant has led numerous strategic business transformation initiatives, working with both private and public sector clients to integrate wide-scale change and innovation. A keen advocate of emerging technologies, McPhee sits on various technology councils and boards. She is also a highly sought-after instructor at Royal Roads University in Victoria, where she teaches graduate-level courses in organizational communications, intercultural communications and business consulting.

Every Reason Not to Run is one of two workshops McPhee will lead at Consulting Conference 2010. She will also deliver Revolution 3.0, which will explore the shifts in behaviour that are re-shaping the way society shares information and knowledge in the digital age.

For more information about the conference, or to register, see the Consulting Conference 2010 website: or call 1-800-268-1148.
Early management conference registration discounts are available through May 25th for both CMC and non-CMC members. A post-secondary student rate is also available.

For conference updates, check Facebook (Consulting Conference 2010) or Twitter @consultguru.
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CMC-Canada fosters excellence and integrity in the management consulting profession as a whole. CMC-Canada administers, and its provincial institutes confer, the Certified Management Consultant (CMC) and Fellow Certified Management Consultant (FCMC) designations in Canada. The association and its members advocate for the CMC designation and are dedicated to advancing the profession and delivering the benefits of those efforts to the client community.

For media queries, contact:

Stephanie Slater, Communications and Marketing Chair, CMC-BC
cell 250-361-5020
or email: cmc-bc@shaw.ca