Creating an effective web presence goes far beyond simply having a website says workshop leader Terry Rachwalski.“A lot of people figure if you build a website, people will come to it. Wrong attitude!” says Rachwalski, who has designed and implemented multiple ‘go-to-market’ strategies in North America and Asia through her Victoria-based firm, Front Porch Perspectives. Specializing in web and new media strategies for technology firms, she says the strategies apply to all sectors.

“A successful web presence is supported by a variety of activities. Beyond key words and directory listings we also have to consider using social media, such as Twitter and Facebook, as well as news releases and articles that link to all the supporting sites.”

Web-based marketing is a relatively new and constantly changing field rife with buzz words such as search engine optimization (SEO), search engine marketing (SEM) and affiliate marketing. Rachwalski’s workshop will help management consultants better understand the ‘nuts and bolts’ of the work so they can capitalize on the opportunities offered by an effective web presence.

To further help consultants make the most of web-based opportunities, Rachwalski is developing World of Consulting, an on-line community to help sole practitioner and medium-size consultants build a web presence and promote their work. A fully-linked directory and forum will allow consultants to network with other consultants in their fields, find associates, share information and learn about the latest trends. World of Consulting is the diamond sponsor of Consulting Conference 2010 and hosts the management conference website. World of Consulting will be launched later this spring. Meanwhile, consultants are invited to try it out for free.

Nuts and Bolts: Building an Effective Web Presence is one of 12 sessions at Consulting Conference 2010, which is designed to help business consultants enhance their consulting value to clients, to themselves, to the profession, and to society. The management conference will also feature a keynote presentation with internationally renowned management consultant Dr. Alan Weiss, author of more than 30 books about consulting.
For more information about the conference, and to register, see the Consulting Conference 2010 website: http://cmc.worldofconsulting.com or call 1-800-268-1148.

For conference updates, check Facebook (Consulting Conference 2010) or Twitter (consultguru).
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CMC-Canada fosters excellence and integrity in the management consulting profession as a whole. CMC-Canada administers, and its provincial institutes confer, the Certified Management Consultant (CMC) and Fellow Certified Management Consultant (FCMC) designations in Canada. The association and its members advocate for the CMC designation and are dedicated to advancing the profession and delivering the benefits of those efforts to the client community.

For media queries, contact:

Stephanie Slater, Communications and Marketing Chair, CMC-BC
cell 250-361-5020
or email: cmc-bc@shaw.ca

“Corporate Social Responsibility is an emerging imperative that is relevant to business consultants who are working with organizations,” said Penny Lane, a managing partner of The Acacia Group. “An understanding of CSR will support consultants who want to look for enterprise-wide solutions that address the interest of all stakeholders as well as support employee engagement and increase awareness of the triple bottom line of people, planet and profits.”

The interactive management consulting workshop will feature examples of leading organizations that are demonstrating efforts to fully engage in the communities in which they do business. Participants will leave with a broader knowledge of the importance of CSR in the business world as well as some tools that will allow them to query the status of the organizations they work with or buy from.

“They will also be introduced to a unique model that demonstrates CSR as not just a ‘nice-to-have’ add-on within the corporate realm but a true enterprise-wide competitive advantage,” said Lane.

The three speakers are experienced in providing interactive and informative sessions that are designed to facilitate learning for the participants.

Penny Lane, CMC, specializes in leadership and Evidence-Based coaching, facilitation, strategy development and project management. Christine Bonney has extensive consulting experience in both the private and not-for-profit sectors. Dave Harrhy brings a lifelong passion for social justice and corporate social responsibility to his work.

The Triple Helix workshop is one of 12 sessions at the conference, which is designed to help business consultants enhance their consulting value to clients, to themselves, to the profession, and to society. The conference will also feature a keynote presentation with internationally renowned management consultant Dr. Alan Weiss, author of more than 30 books about consulting.

For more information about the conference, and to register, see the Consulting Conference 2010 website: http://cmc.worldofconsulting.com or call 1-800-268-1148.
For conference updates, check Facebook (Consulting Conference 2010) or Twitter (consultguru).

The same is true in business, says consultant Bev McPhee, who will deliver a workshop called Every Reason Not to Run at Consulting Conference 2010, the management consulting conference sponsored by the Institute of Certified Management Consultants of B.C. (CMC-BC) May 28 – 29 in Vancouver, B.C.

“Business consultants often find that their clients opt out of the work that would make them a success,” says McPhee. “In this workshop, we’ll explore the psychology of business, along with primary reasons why key initiatives fail, achievable targets get missed, and good organizations finish last. Most importantly, we’ll discuss the critical role of management consultants in maximizing performance and success.”

As a senior managing consultant with IBM Global Business Services, McPhee is a three-time recipient of IBM’s prestigious service excellence award. The Victoria-B.C.-based consultant has led numerous strategic business transformation initiatives, working with both private and public sector clients to integrate wide-scale change and innovation. A keen advocate of emerging technologies, McPhee sits on various technology councils and boards. She is also a highly sought-after instructor at Royal Roads University in Victoria, where she teaches graduate-level courses in organizational communications, intercultural communications and business consulting.

Every Reason Not to Run is one of two workshops McPhee will lead at Consulting Conference 2010. She will also deliver Revolution 3.0, which will explore the shifts in behaviour that are re-shaping the way society shares information and knowledge in the digital age.

For more information about the conference, or to register, see the Consulting Conference 2010 website: or call 1-800-268-1148.
Early management conference registration discounts are available through May 25th for both CMC and non-CMC members. A post-secondary student rate is also available.

For conference updates, check Facebook (Consulting Conference 2010) or Twitter @consultguru.
–30–

CMC-Canada fosters excellence and integrity in the management consulting profession as a whole. CMC-Canada administers, and its provincial institutes confer, the Certified Management Consultant (CMC) and Fellow Certified Management Consultant (FCMC) designations in Canada. The association and its members advocate for the CMC designation and are dedicated to advancing the profession and delivering the benefits of those efforts to the client community.

For media queries, contact:

Stephanie Slater, Communications and Marketing Chair, CMC-BC
cell 250-361-5020
or email: cmc-bc@shaw.ca

Weiss, the author of more than 30 books about consulting, headlines a slate of prominent speakers who will lead workshops and panel discussions at Consulting Conference 2010, which will be held May 28 and 29 in Richmond, B.C. at the River Rock Casino.

“We’ve adopted the theme ‘Charting a Course to Value’ and have designed a program that will provide value to management consultants, their clients, and to society as a whole,” said Mary Colak, CMC, president of CMC-BC.

In addition to Weiss’ keynote address, Consulting Conference 2010 will offer a choice of workshops and panel discussions on topics including: change management, quality management, client engagement, project management, corporate social responsibility and technology and social media trends. A networking reception will cap off each day’s activities.

Participants may also elect to register for an additional day-long workshop May 30 called The Consulting Assignment Solution Framework. Led by long-time management consulting trainer Kevin Schwenker, FCMC, this workshop will cover the diagnosis and action planning stages of the consulting process.
Early conference registration discounts are available through March 31 for both CMC and non-CMC members. A student rate is also available. CMC-Canada members will receive 15 professional development credits for participation in the conference and an additional 10 credits for the consulting framework workshop May 30.
For more information about the conference, sponsorship, exhibitor opportunities, and registration, see the Consulting Conference 2010 website: http://cmc.worldofconsulting.com.
–30–
CMC-Canada fosters excellence and integrity in the management consulting profession as a whole. CMC-Canada administers, and its provincial institutes confer, the Certified Management Consultant (CMC) and Fellow Certified Management Consultant (FCMC) designations in Canada. The association and its members advocate for the CMC designation and are dedicated to advancing the profession and delivering the benefits of those efforts to the client community.

For media queries, contact:

Stephanie Slater, Communications and Marketing Chair, CMC-BC
cell 250-361-5020

or email: cmc-bc@shaw.ca

Information for Exhibitors

Attendance Profile: Conference is designed to attract practicing management consultants and firms, industry executives, representatives of government agencies and suppliers of services, education and software solutions. For more information: Conf-exhibitors@telus.net

Conference Date and Time

Opening May 28 1:00 pm – 9:00 pm, and May 29 8:00am through closing at 8:00 p.m.

Exhibit Times

• Set-up: Friday May 28 – 5:00 pm through 6:00 pm
• Exhibit time:Friday May 28 6:00 – 9:00 pm
• Exhibit time: Saturday May 29 8:00 am through 8:00 pm
• Tear down Saturday May 29: 8:00 pm though 9:00 pm

Exhibit Area

Space for up to 12 8X8 exhibits – area forms part of the room designated for conference mixer, two networking receptions and breakfast. Refreshment breaks will also be held in the exhibit area – activities and prizes are planned to ensure traffic flows through the exhibit area.

Venue

River Rock Casino Resort, 8811 River Road, Richmond British Columbia – located on the Fraser River, close to the Vancouver International Airport, with ample parking, direct access from rapid transit, 20 minutes from downtown Vancouver. Hotel accommodation available on site at special conference rates.

Sponsorship Packages

A variety of sponsorship packages are available for the overall conference, mixer and networking events, plenary session featuring internationally acclaimed consultant Alan Weiss as the keynote speaker, lunch, and individual conference sessions.

Each package offers sponsors substantial savings on conference registration, exhibitor space, and excellent exposure before and during the conference. In addition, hotel accommodation is available on site at special conference rates.

For more on information on Conference Sponsorships: Conf-sponsors@telus.net

Payment Form Exhibitors and Sponsors

Link to E-mail/Fax-in Payment Form

Drive value for consultants, their clients and your brand by speaking at Consulting Conference 2010.

Register your abstract via On-Line Survey

Want to speak next year?

Register your intent to speak at Consulting Conference 2011 by sending an email to;
Cons-volunteers@telus.net

]]> http://cmc.worldofconsulting.com/news-events/news-event-2/feed 0 http://cmc.worldofconsulting.com/news-events/news-event-1 http://cmc.worldofconsulting.com/news-events/news-event-1#comments Sat, 19 Dec 2009 03:53:26 +0000 admin http://localhost/cmc/?p=10 CMC-Canada members earn valuable Continuing Professional Development (CPD) points in the C1 category for CMC-Canada and CMC Institute Involvement when volunteering on the committee and, of course, the good will of their peers.

Volunteering is a terrific opportunity to get to know the workstyle of other CMCs, build your network of associates and have fun!

Cons-volunteers@telus.net

You earn more points for attending! Members earn 20 CPD “A1″ professional development credits for attending the conference.

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